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Website SEO Basics: What is Alt Text and Why Do I Need It?


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What is Alt Text? Alt Text is text that is associated with an image or video on your website. It is used by search engines and screen readers to help identify the content of the image or video.


  • Does Alt Text help with SEO? Yes, adding Alt Text to images and videos can help with SEO (Search Engine Optimization). It provides additional context for search engines to understand the content of the images and videos, and how they relate to your website or services. Including Alt Text in your website is an easy way to help improve your website’s ranking in search engine results.

  • Does Alt Text help with website accessibility? Yes, including Alt Text on your images and videos allows website visitors with disabilities, such as the blind or visually impaired, to use a screen reader on your website. The screen reader will read the Alt Text to describe the images or videos on your website, so the user has the ability to visualize the image without actually seeing it.

  • How do I add Alt Text to my website images and videos? Most web platforms have a space specifically for adding Alt Text to any images or videos. In Wix, you can add Alt Text to individual images, images in strips and columns, videos, and galleries, under the Settings area.


I you use Wix as your website platform, here is one of my Wix Editor Basics videos (using the Wix regular editor), showing you how to add images to your Wix website, adjust images to fit your space or aesthetic, and how to add Alt Text to your images.


(the Alt Text part starts at about the 4:50 mark)



Feel free to Contact me if you would like some assistance adding Alt Text or other SEO items to your Wix website.


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