Website Basics FAQ's

While Wix offers a user-friendly platform for DIY website creation, partnering with a professional Wix Designer like Blue Heron Support can significantly enhance your website's effectiveness and overall appeal. Sure, you can try to DIY your website, but are you really saving money? How much time and frustration will it take to search for how-to videos, and learn how to make your own website? How many clients will you lose by having a website that is hard to navigate or looks unprofessional? It is best practice to hire a professional to design your website properly, including layout, content and SEO, then you can take over with updating the site yourself after launch, if you want.

At Blue Heron Support, we specialize in creating custom Wix websites in the Wix editor that are not only visually appealing but also adapt to different screen sizes and are mobile optimized. Wix websites are adaptable to different screen sizes if they are designed correctly with the right layouts. Using strips, columns, databases, repeaters, and more, will make your Wix website appear responsive and adjust according to the screen size of the viewer. If you are having problems with your Wix website layout, contact me for help or browse through my Wix training videos.

At Blue Heron Support, we understand that choosing the right tools for your website is critical. The standard Wix editor and Wix Studio each offer unique benefits depending on your needs. The standard Wix editor is user-friendly and ideal for most small businesses who want a custom Wix website without any advanced technical aspects. It provides a drag-and-drop interface, templates, and a range of design elements that make building a website straightforward and accessible. Wix Studio, on the other hand, is tailored toward web developers and large businesses looking for more sophisticated design and functionality. It offers advanced design capabilities, coding options, and customization settings. Sites on Wix Studio are typically maintained by the web developer, and harder for a business owner to take over after launch. Since we specialize in websites for small businesses, Blue Heron Support only designs sites using the standard Wix editor so our clients can be comfortable taking over after launch. We still offer website maintenance and support packages for those who would like our continued help, but we don't force you to keep us on after launch.

Search Engine Optimization (SEO), is the process of optimizing your website to rank higher in search engine results pages (SERPs). This involves various strategies and techniques aimed at improving the visibility and accessibility of your website to potential users and customers. Good SEO practices can help increase organic traffic to your site, boost brand visibility, and ultimately lead to higher conversions and sales. You may have created a decent looking DIY site, but if it is missing or lacking proper SEO, your chances of getting traffic to your site organically is very low. Once your website is set up with proper SEO, search engines will start noticing and ranking your site so it will show up higher in searches that include your keywords on your website. This isn't an instant fix, it could take several months to see results, even with the best SEO on your website, unless you boost your traffic with your own marketing, social media or paid ads.

At Blue Heron Support, we specialize in offering custom Wix websites, ensuring they reflect your brand effectively while implementing several SEO strategies. Our services include optimizing website content, enhancing page load speed, mobile optimization, and utilizing Wix's built-in SEO tools. By choosing Blue Heron Support’s Branding Boss Package, you can expect SEO basics on your pages and back-end, as well as content development tailored to your specific business needs, helping you achieve better search engine rankings and drive meaningful traffic to your website.

Search Engine Optimization (SEO) is a crucial aspect of ensuring your Wix website is easily discoverable by potential clients. Some main components of SEO include: · on-page optimization, including page structure, titles, and mobile optimization · back-end page optimization for page titles and descriptions that show up in searches · technical SEO such as text tags, alt text and internal/external links · content creation on each page to naturally include keywords and key phrases Blue Heron Support's Branding Boss Package includes SEO and content development for SEO and for visitors to understand your services and business.

If you are new to websites, the different components to a website can be confusing. A domain is your website's address on the internet, what users type into their browser to access your site. Web hosting, on the other hand, is your website’s house, the service that stores your website data and makes it accessible on the internet. At Blue Heron Support, we will handle the technical details for you, or guide you through getting everything set up when your website is ready to launch.

Short answer, yes. Did you know over 50% of web searches these days are done from mobile devices? What would a potential client see when they view your website from their phone? Your website gives the first impression of your company. If your website is outdated, hard to read and navigate, or doesn't look professional, you are losing business. Your website represents your business and should entice your target customer to take action. Whether that means contact you, book a call, come to your restaurant or visit your store.